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商品編號： 9-506-702 出版日期： 2005/08/01 作者姓名： Elberse, Anita;Quelch, John A. 商品類別： Marketing 商品規格： 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Presents an interview of Bob Berney, who, in his role as president of Newmarket Films, oversaw the marketing strategy for the movie ""The Passion of the Christ."" One year after the movie''s highly successful launch, Berney discusses, among other things, his reasons for distributing the movie, critical decisions that helped shape the movie''s launch, unique challenges and opportunities in marketing the movie, and general marketing lessons.
涵蓋領域：
Advertising;Marketing;Distribution planning;New product marketing
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